GM Marketing was established in 2001 after recognising the need for a consultancy service that could provide business development and affinity marketing services as well as bespoke added value solutions both in the UK and internationally.

Working with a network of UK Associates as well as our associates in the US we have the contacts, the knowledge and the experience to help you attain your marketing objectives quickly and effectively.

Our clients include Banks and credit card issuers, publishers, catalogues, membership clubs and other closed user groups throughout the UK and Ireland. As well as working domestically, we have also worked successfully with a number of US clients to help them launch their operations in the UK market.

Added value, cost effective, innovative solutions both bespoke and turnkey designed to generate or improve

• Customer acquisition
• Retention
• Account activation
• Usage
• Renewal

• Market analysis and opportunity identification both in the UK and Internationally
• Reach key decision makers quickly and efficiently using our network of corporate contacts
• Create distribution opportunities through targeted affinity groups

• Added Value
• Ongoing Revenue Streams
• Product Differentiation
• New Marketing Channels

Consumers are looking for membership clubs that fit their lifestyle and provide real savings. Marketers need usage-focused clubs that will create significant incremental revenue when offered to their consumers, or a platform for acquiring qualified new consumers.