• Added Value
• Ongoing Revenue Streams
• Product Differentiation
• New Marketing Channels

In the last few years, UK clubs designed for credit card customers and other closed user groups have tended to be generic, high priced and low in value. As a result, consumer dissatisfaction can be high and subsequent retention is low.

Consumers are looking for membership clubs that fit their lifestyle and provide real savings. Marketers need usage-focused clubs that will create significant incremental revenue when offered to their consumers, or a platform for acquiring qualified new consumers.

We have worked with some of the most cutting edge and innovative providers of loyalty clubs over the past few years and are able to bring considerable experience to bear when it come to designing a club environment for your customers.

We can help you deal with all of the key issues and questions;

• Bespoke or from an ‘off the shelf’ provider?
• Sufficient value for money?
• Choice of billing mechanism?
• Choice of marketing mechanic?
• Retention incentives
• Partner sourcing and contracting
• Branded? Co-Branded?
• Negotiation of member offers…………………. and many more